• Stop Swiping.

    Start Socialising

  • Creative Social intelligence

    There is a wealth of strength and power within us all, and the way to access it may be surprising. Only the weak and desperate are forced to control interactions, yet so many of us interact with others this way.

    Reconnect with the immense social intelligence you were born with and reclaim the life of social freedom.

  • Who Am I to talk?

    My name is John Cooper and I teach men how to express themselves naturally and understand the art of socialising, without the scripts, tactics, or performance of mainstream advice. Since 2010 I’ve worked with thousands of men across more than 60 countries, teaching them fearless human connection and forming genuine relationships.

  • The academy

    Access to our Skool academy - a place to learn, share your journey, post your completed challenges, and connect with others on the path.

    real life footage

    Real life footage of John explaining the philosophy and doing the actual challenges on the street — so you can see how it's done.

    challenges

    Challenges to Complete — practical missions to try after each video, helping you apply the teachings in the real world and track your growth.

    coursework

    30,000 words of coursework covering the philosophy and principles of Social Heartistry — written with care, fire, and humour.

    community

    Brotherhood - where you meet others walking the same path, share your wins and struggles, and rediscover the power of camaraderie, accountability, and tribal belonging.

    certification

    A Certificate of Completion — once you've submitted your proof and passed the short final quiz to confirm you’ve embodied the core lessons.

  • Start Socialising today